Contemplating that just two decades ago our current use of smartphones would have seemed like pure science fiction, we have actually come such a long way with regards to innovation in the mobile industry.
One among the biggest variations we will view in our mobile use is likely going to derive from the latest new smartphone technology, which will conform to the development of a huge brand-new demographic of networks: needless to say, we are talking about 5G, whose introduction is now effectively imminent and anticipated within the next year. As the Telecom Italia board are indeed knowledgeable about, having openly supported the research into this incredible breakthrough, this type of connectivity will take us almost instantaneous speeds, and a much more robust reliability as well. The innovation in mobile technology that will enable users to access this network will indicate that you will be able to stream your favourite film in high quality in mere seconds, so only envisage the outcome it will have in professional settings such as cloud data sharing or corporate video business meetings! Even further, with such reliable internet, things like remote surgical procedures and self driving cars will soon be plausible.
While they have not been around for that long, the brief history of mobile phones has distinctly observed a big transformation since the advent of social media platforms. The spectacular popularity of these platforms has not gone unnoticed to service suppliers, with examples like the Voxi scheme which allows unlimited use of data when using social media – a feature that is indeed aimed at the younger generations, who are setting the habits of internet usage. This goes to show how the most innovative smartphone companies are adapting to user-driven phenomena, and adjusting their products and solutions to what their customer will want: if sharing pictures and keeping up to date with the web is much more prominent than phone calls, both technological innovations and providers are transforming to satisfy these needs, with improved cameras and social networks oriented data plans.
With an increasingly faster trend of brand new features in smartphone innovation, it comes at no surprise that humans want to invariably be up to date with the latest advancement. Even so, countless phone contracts are arranged over an extended period of time, which is generally longer than the fast rhythm of the new technology in mobile phones being launched, leaving users tied to a contract for a device that is slowly becoming obsolete. For this reason, the Giffgaff management team actually have filled a gap in the market with extremely versatile contracts and SIM-only arrangements, meaning that customers can change their investment each month depending on their needs and situation, at no additional cost. In a society with such fast advancements, it comes at no surprise that such flexibility is welcomed positively by customers, particularly among the younger generations.